the formula for growth

Your business goes in the flask.
Something bigger comes out.

AlmLab is a full-scale growth partner for ambitious businesses. We don't just run your ads — we manage the entire growth engine: strategy, SEO, paid media, AI, social and web. Every decision is tested, measured and refined until it delivers.

Not an ad agency. A growth lab — we manage your entire growth operation, end to end.
one formula, every industry

Pick your industry.
Watch the lab go to work.

Roofers, builders, electricians, plumbers, landscapers and renovation crews.

who we are

Who Are We?

We're an international growth agency dedicated to helping businesses attract more customers and scale with confidence. No jargon, no empty promises — just clear strategy, engineered campaigns, and a team that treats your growth like a formula to be perfected.

With us, you don't just get marketing. You get a partner who listens, adapts, and works on your business as if it were our own.

"At the end of the day, it's simple: you grow, we grow."

Why AlmLab?

Because growth isn't guesswork — it's a formula. We named ourselves after the lab because that's exactly how we work: test, measure, mix, repeat, until we find the exact combination that makes your business compound.

Every business is a different experiment. We treat yours with the same precision a chemist brings to the bench — controlled, measured, and refined — until the reaction is growth you can see and repeat.

Everything in one place

Ads, social, SEO, web and lead follow-up — every channel you already use, pulled into one connected growth engine.

Runs itself

Follow-ups, reporting and the repetitive admin run themselves, quietly in the background — while you run the business.

Our Values

Sharp Focus

We cut through the noise to deliver strategy that actually moves the numbers that matter.

Relentless Testing

Always measuring, always refining — every decision backed by data, never by guesswork.

Real Partnership

Built on trust and real results. Your wins are our wins — we're in the lab with you.

Fearless Growth

Taking bold, engineered steps to help your business rise above the competition.

in your pocket

Run your whole growth engine from one screen

Leads, revenue, ad spend and results — live on your phone, updating as your campaigns run. No spreadsheets, no chasing reports, no guesswork.

no borders on growth

One lab, every location

Campaigns engineered in the lab, delivered anywhere your customers are — Ireland, the UK, the US and beyond.

what we do

The Formula

Everything your growth needs under one roof — engineered to work together, not sold as separate line items.

Facebook & Instagram Ads

High-converting Meta ad campaigns that reach the right audience and drive qualified leads straight to your business.

What's Included:
  • Audience research & targeting
  • Creative ad design & copywriting
  • Campaign optimisation & A/B testing
  • Detailed performance reporting
  • ROI-focused strategy

Google Ads

Accountable paid search that puts you in front of people actively looking for what you offer — every euro tracked.

What's Included:
  • Search, Display & Shopping campaigns
  • Keyword research & bidding strategy
  • Remarketing campaigns
  • Conversion tracking & reporting
  • Continuous optimisation

Social Media Management

Content and campaigns across the platforms your customers actually use — designed to build a brand, not just fill a feed.

What's Included:
  • Content creation & scheduling
  • Community management
  • Brand voice & strategy
  • Growth & engagement tracking
  • Monthly content calendar

Lead Management

Every enquiry captured, organised and followed up — so no potential customer ever slips through the cracks.

What's Included:
  • Lead capture & tracking
  • CRM setup & automation
  • Follow-up sequences
  • Lead qualification & scoring
  • Pipeline reporting

Website — Fully Coded

Fast, custom websites built from scratch and coded by hand — not dragged together on a template. Engineered for speed, conversions and SEO.

What's Included:
  • Fully hand-coded, no templates
  • Conversion-focused design
  • Mobile-first & lightning fast
  • SEO-ready structure
  • Hosting, domains & maintenance

Custom Software for Businesses

Bespoke tools built around how your business actually runs — booking systems, quoting calculators, dashboards and AI automations that save hours every week.

What's Included:
  • Bespoke web apps & client portals
  • Booking & quoting systems
  • Dashboards & reporting tools
  • AI & workflow automation
  • Integrated with your site & CRM

SEO

Boost your online visibility with advanced on-page, off-page and technical SEO that moves you up the rankings that drive revenue.

What's Included:
  • Technical audits & fixes
  • On-page & content optimisation
  • Local SEO & Google Business
  • Authority & link building
  • Ranking & traffic reporting

Video Editing

Professional editing of all your videos — adverts, social media content and more — cut to grab attention and keep it.

What's Included:
  • Short-form & social edits
  • Adverts & promo videos
  • Captions, graphics & effects
  • Colour & audio polishing
  • Fast turnaround
04 · our work

Our Work

Websites and brands built in the lab. Every project is engineered to convert — designed, built and grown with the same formula we'd apply to yours.

The AlmLab instant lead reply website 01AlmLab Instant Lead Reply↗

Our own lead-reply product — messages every Facebook & Instagram lead in seconds, qualifies them and books the call automatically.

DesignBuildAutomation
The All Leaders Follow website 02All Leaders Follow↗

Irish technical sportswear label — a full storefront built around the Aurora Marble drop, made to turn browsers into orders.

DesignBuildE-Commerce
The Pentium Logistics website 03Pentium Logistics↗

Pallet, Moffett & environmental logistics — a bold, high-contrast site built to win transport quotes across Dublin & nationwide.

DesignBuildSEO
The Mejia Landscaping website 04Mejia Landscaping↗

Tampa Bay landscaping — a design-led build with the free-estimate flow front and centre.

DesignBuildLead Gen
The Big Bear Planetariums website 05Big Bear Planetariums↗

Inflatable planetarium shows across Ireland — an immersive, space-themed site built to turn schools, parties and events into booked shows.

DesignBuildLead Gen
The Five Star Home Improvement website 06Five Star Home Improvement↗

Dublin family-run home & garden improvements — landscaping, roofing and exterior cleaning, built to turn one call into a booked job.

DesignBuildLead Gen
The Evolve Gym Equipment website 07Evolve Gym Equipment↗

Commercial & home gym equipment across Ireland — a bold, high-impact store built to showcase the range and drive quote requests.

DesignBuildLead Gen
The Attics R Us website 08Attics R Us↗

Attic conversions in Ireland — a clean, conversion-focused site built to turn visitors into consultations.

DesignBuildLead Gen
The Quality Fencing and Home Improvements website 09Quality Fencing↗

Fencing & home improvements in Birmingham UK — a bold, conversion-first site now running live Meta campaigns.

DesignBuildLead Gen
The Diamond Flooring website 10Diamond Flooring↗

Flooring specialists in Dublin — a clean, premium site engineered to turn visitors into quote requests.

DesignBuildLead Gen
The AL Fitness and Coaching website 11AL Fitness & Coaching↗

Online coaching brand — pages built for sign-ups, with the offer front and centre.

DesignBuildLead Gen
The 15-50 Cabins website 1215-50 Cabins↗

Garden cabins & modular builds — a showcase site with an instant enquiry flow.

DesignBuildLead Gen
The Manchester Paving and Patios website 13Manchester Paving & Patios↗

UK paving contractor — local-SEO-ready build made to rank and convert in Manchester.

DesignBuildLocal SEO
The SH Interior website 14SH Interior↗

Interior design studio — portfolio-first with a luxury feel to match the work.

DesignBuild
The Omni Renovations website 15Omni Renovations↗

Premium renovations across Ireland — from bespoke pergolas to full transformations.

DesignBuild
The Seattle Core Masonry and Construction website 16Seattle Core Masonry↗

US masonry & chimney repair — built to dominate local search in Seattle.

DesignBuildLocal SEO
The Floor Trade Ireland website 17Floor Trade Ireland↗

Flooring supplier — a product showcase engineered for trade enquiries.

DesignBuildLead Gen
The Supreme Landscapes and Gardening website 18Supreme Landscapes↗

Dublin landscaping — a visual-first site that turns garden plans into booked jobs.

DesignBuildLead Gen
lab results

Numbers, not promises

Real results from businesses we run growth for — measured monthly, straight from Meta and Google.

your turn

Want results like these?

These are real campaigns, real rankings and real lead counts — pulled straight from Meta and Google. Book a free strategy call and we'll show you exactly what we'd build for your business, and what it should bring in.

Book your free strategy call 30 minutes · no jargon · no obligation
05 · strategy call

Book your free strategy call

Thirty minutes, no jargon, no obligation. Tell us a little about your business and when suits you — we'll come prepared with real ideas.

No spam, no pressure. We'll reply within one working day to confirm your time.

the growth calculator

What could ads do for your business?

Pick your trade, set your numbers, and see the leads, jobs and profit a proper ad system could bring in. This is the exact math we run in the lab.

Step 1 — select your trade

Figures based on average Meta ad performance across home-improvement campaigns. Your actual numbers may vary.

Monthly revenue goal
€
Minimum
€5,000
Maximum
€1,000,000
Average job value
€
Minimum
€1,000
Maximum
€500,000
Your profit margin
%
Minimum
5%
Maximum
80%

Profit left after materials, labour and overheads — before marketing spend.

Meeting → close rate
%
Minimum
5%
Maximum
80%
Predicted cost per lead€15

This is what we predict for your trade based on our past data — the average cost to generate one quality enquiry through an ad platform.

Ad platforms shift, so your real cost can move with season, offer, creative and targeting.

Leads / month
—
Return on ad spend
—
back for every €1 in ad spend
Meetings / mo—
Jobs won / mo—
Ad spend / mo—
Cost / job—
Monthly funnel
Leads0
Meetings0
Jobs won0
Per month
Revenue—
Marketing spend—
Net profit—
Per year (×12)
Revenue—
Marketing spend—
Net profit—
Jobs won—
Make these numbers real →

Estimates based on our campaign data — book a call and we’ll build the real plan for your business.

06 · start the experiment

Book your free strategy call

Thirty minutes, no jargon, no obligation. We'll review your business, show you where the growth opportunities are, and outline exactly what we would do first — whether you work with us or not.

Book a free strategy call